13 powerful Ways To Get More Followers on Instagram

Are you looking to grow your Automotive Service Brand on Instagram? Master these 13 ways to get more followers on Instagram. You’ll learn how to use hashtags, contests, and what content to post.

Do you want to know how to get more followers on Instagram in 2024?
Even though there was a reported drop in user growth, Instagram still retains its position as the second most used social networking channel (in the U.S.) behind Facebook.

The Instagram app is the 3rd most popular app for the iPhone (after Facebook, YouTube ).

For a brand wanting to reach or increase engagement with its audience, there are a lot of users in one place waiting to meet you.

But, like all social media, you have to find the right tone of voice.
Or, risk looking like your dad crashing a festival and trying to dance with your friends.

Nobody wants to see that.

So, to get more followers on Instagram and increase engagement, here are 13 steps for your brand to succeed.
Hold onto your Instagram stories, posts, feed, bio, and hashtags.

1. Have a Social Media Content Plan

When we write content, we labor over ideas, delivery, and optimization.

It should be no different when we share photos and videos on a business or brand’s Instagram account.

Take the time to brainstorm clever content ideas that align with seasons, holidays, your business’ upcoming events, and (most importantly) your overall traffic and sales goals.

You can still be flexible and post spontaneously as ideas come to you.

But having a library of ideas and a (tentative) schedule will keep you ahead of the game instead of scrambling for something to post.

Depending on your dealership, body & service shop you could potentially post several times a day or several times a week.

2. Only Post Well-Composed Images & Videos + Make Sure They’re in Focus

Only use high-quality photos and videos when posting to Instagram.

By high quality, I mean crystal clear, unpixelated shots.

Instagram, above all else, is a visual platform.

There’s no room for blurry photos.

Or images that have part of the image cut off.

OK, it doesn’t need to be to a BBC or National Geographic standard. But it must be in focus.

Low-quality content won’t get any engagement.

It might even cost you some followers.

Pro Tip: A modern smartphone like the iPhone 12 or newer. As well a a Samsung Galaxy S9 or newer will be good enough for most Content Ideas.

3. Use Instagram Analytics to Feed Your Persona Research

With an Instagram business account (which is free), you’ll have access to analytics that show when your audience is most active.

Use that data to optimize your posting schedule.

4. Tag Vendors, Brands, and Customers in Your Posts Who Interact with Your Company

Another way to be discovered by people who aren’t following you is to tag relevant accounts so that you show up in their tagged feed.

If you own a fitness studio and you take a group shot after a Zumba class, tag every single one of those people in the photo. It will populate all of their tagged feeds.
Their followers (some of whom likely have similar interests) will see the post and discover your studio.

This strategy also applies to other brand & business accounts.

For example, if you’re a wedding photographer, the best practice is to tag the vendors from a wedding in your photos.

A photo of the reception, for example, could potentially tag a DJ, cake baker, wedding planner, and wedding venue tagged all in the same photo.
It’s good for all the businesses involved: each gets additional exposure and leads to more discovery as brides-to-be search for vendors – chances are if someone is looking through Instagram for a wedding venue, they are probably also looking for a photographer, and a lot of other related vendors.

If you can share the spotlight and tag others, do so.
It’ll circle back to bring you more Instagram followers and leads, as well.

5. Optimize Your Instagram Bio with Branded Hashtags & CTAs

Your bio should be used to feature a call-to-action, branded hashtags, and a link, which is a big deal in the quest for new Instagram users.

It’s this section where users will discover who you or your brand are and whether they will follow you.

Don’t, however, plead, sound desperate, or come across as spammy.

For example, do not include “Follow People Who Follow Me!” in your bio.

You want to let users know who you are and why they should follow you.

Make sure this section is updated when needed.

If you were running a contest, you could mention that piece of information in your Bio.

6. Ask Questions in Your Posts and include CTAs

At the end of each post, include a clear call-to-action or a question aimed at boosting engagement.

CTAs include things like:

  • Learn more – link in bio!
  • Double-tap if you want to see more videos like this!
  • Follow us so you’ll never miss an update.

You can also post questions.

Let’s say, for example, you own a yoga studio, and you post a quick video where a teacher demonstrates how to go into a certain pose.

At the end of your caption, you could write something like “Tell us what poses you’d like to see demonstrated in future videos in the comments!”

This will keep your audience engaged, show that you actually care what your audience wants to see, and give you ideas for what to post in the future.

7. Add a Link to Instagram in Your Website & Email

Make sure existing clients and customers find your Instagram by adding an Instagram icon to your social handles or embedding Instagram content on your site.

You can also link to your brand’s Instagram account from your email signature.

In addition, use a plugin to feed your latest Instagram posts directly to your website.

This can be a great way to promote your new account to people who regularly visit your site, building your following of clients.

Don’t forget to share this post!

8. Cross-post Your Instagram Content to Facebook & Twitter

Users who didn’t know you’re on Instagram and following you on other platforms will then discover that you’re on Instagram, too, since the post will note it was shared from Instagram.

9. Run Contests & Campaigns to Increase Brand Reach

Once you’ve started growing a follower base, you can hold contests and campaigns that can attract more users to your page.

You can either ask users to like, comment, use a specific hashtag, or ask your followers to tag a friend.

When you ask users to tag a friend, it exposes your brand and page to more Instagram users online.

It is an effective way to increase your brand awareness and reach and a key hack for how to get more Instagram followers.

10. Interact Across Instagram (Like, Comment, and Share Other Posts)

Strategically engage with users who will potentially like your profile.

Practically, that means interacting with potential customers and brand allies by liking, following, and thoughtfully commenting on their posts.

Start with your hashtags: click on your frequently used, relevant hashtags to discover others who are posting similar content.

You can also toggle to the Discover section of the Instagram app to find relevant content.

Another good practice is interacting with those who are already following you.

Follow them back and like their content, as well.

The more you engage, the more you’ll show up in others’ feeds and get noticed.

Plus, it shows you’re an authentic, real account who believes in reciprocity!

11. Logos and Watermarks Should Never Be Used on Your Images

Stamping your logo onto your Instagram post is disruptive to your content and your users’ experience.

People do not expect to see logos or watermarks on Instagram posts.

It’s like waving a giant flag that says, “I’m a business trying to sell you something.”

While it’s not advised to put a logo on your content, you can include branding.

For example, if you’re a B2B company posting a behind-the-scenes shot of your employees, have them wear shirts with your logo.

Or, if you’re a fashion retailer, you could occasionally include a strategically placed bag in a photo that has your store’s name.

Keep it subtle, or you’ll risk being unfollowed.

12. Using Geotags Will Help You Reach Local Audiences

Another way to get found by users who aren’t already following you is to geotag your content – but not necessarily with your store location.

Try using your city or a nearby (relevant) landmark that gets a lot of searches.

When people are searching for that nearby location, they can now come across your content.

If your content is doing particularly well, it can even be featured at the top of the search.

Using geotags is also a great way to promote a local business on Instagram.

13. Create a Branded Hashtag for Your Events

Create a branded hashtag for your next event.

Not only will it give your brand exposure, but it will also curate a unique stream of all the content from your event and allow others to connect and engage with your brand and other people at the event.

Leading up to the event, you can use your branded hashtag to promote the event, and after the fact, you can use it to post follow-up content.

Ready to Get Started?

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TL:DR

As a recap, the 13 tips that will help you to get more followers on Instagram to increase your brand engagement are:

  1. Create a content calendar
  2. Post images and videos in higher quality
  3. Use and review your Instagram analytics
  4. Tag people who interact with your automotive business
  5. Optimize your Instagram bio
  6. Ask questions in your posts and include CTAs
  7. Link to your Instagram account from your website and email
  8. Cross-post your Instagram content to Facebook and Twitter
  9. Contests and campaigns can increase brand reach
  10. Interact across Instagram by following and liking other posts
  11. Don’t add watermarks and logos to your images
  12. Create branded hashtags
  13. Use geotags to reach local audiences
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